Affiliate Disclosure
CasinoJules is an independent publication. We earn our living from affiliate commissions that certain operators pay when our readers click our links and become customers. This page explains exactly how that works, which rules we set ourselves, and why our income does not influence our rankings.
1. What is affiliate marketing?
Affiliate marketing is a commercial model in which a publisher receives a commission when a visitor they referred becomes a customer of a service. For CasinoJules, online casinos pay either a one-off commission for each new player, or a percentage of the revenue that player generates for the operator over a given period (the RevShare model).
The model is common in specialist journalism (travel, finance, technology) and transparent as soon as the publisher says so clearly. The alternative would be to monetise through display advertising, which would make reading worse and would force CasinoJules to give in to powerful advertisers to keep revenue steady.
2. What CasinoJules actually earns
Commissions vary widely from one operator to the next. To give you a realistic picture of our income:
- A one-off commission ranges between €50 and €300 per recruited player, usually tied to conditions on minimum deposit and genuine play.
- A RevShare commission sits between 20 and 40 per cent of the operator's net revenue on that player for the life of the account, capped at 1 to 3 years depending on the contract.
- Contracts sometimes include performance bonuses (more than 10 active players a month, more than €10,000 in monthly revenue).
Those amounts look substantial, but they have to cover: the real tests our team runs (deposits, withdrawals, playing sessions), salaries, technical infrastructure, legal costs, subscriptions to research tools and our own taxes.
3. How CasinoJules protects its independence
Three unshakeable rules:
No paid placements. We systematically refuse proposals from operators who want to "pay" for a rank in our comparison table or a slot in an editorial article. The lists are compiled by our team on the basis of the methodology we publish on our About us page.
Rankings based on tests, not commission rates. An operator that pays more does not move up the list, and one that pays less does not move down. Our assessment criteria are transparent: quality of withdrawals, clarity of bonuses, customer support, responsible-play tools, licence.
Regular review. We recalculate our rankings every week. An operator that goes off the rails (blocked withdrawals, unreachable support, one-sided bonus changes) loses positions or is removed, even if it is one of our best-paying affiliate partners.
4. How to recognise an affiliate link
Every button such as "Play now", "Go to the site" or similar buttons pointing to an operator is an affiliate link. Internal links to our own pages (rankings, guides, news articles) are not. CasinoJules marks affiliate links with the HTML attribute rel="nofollow sponsored", in line with search engine recommendations.
5. Transparency for the Belgian market
CasinoJules operates commercially in Belgium, within the applicable legal framework. The Belgian Gaming Commission (KSC), at gamingcommission.be, regulates how operators communicate, but not directly how external publishers such as CasinoJules do. We nevertheless follow the guidelines that apply to gambling advertising:
- No targeting of minors.
- No promise of guaranteed winnings.
- Consistent attention to responsible gambling.
- A visible link to our prevention pages on every market page.
6. If you are in doubt
We invite you to compare our ranking with those of other sources. An operator that scores consistently high with several independent comparators probably has real merit. An operator that comes first with us but appears nowhere else deserves critical scrutiny before you stake anything.
If you notice a bias that may have slipped past us, send a message to legal@casinojules.online. Every report is read and analysed internally.
7. Our commitments to you
- We publish honest reviews, including negative ones, even about our partners when that is warranted.
- We consistently flag the risks (addiction, financial loss, unlicensed sites).
- We repeat on every page that gambling carries risks.
- We refer readers with problems to specialist Belgian support structures such as Gokhulp and BAO BOB.
- We do not promote misleading practices to get around legal restrictions.